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Baby Bliss Hub
Project Type
Design Course
Date
March 2025
Role
Sole UX/UI designer + brand designer, with support from my mentor
Industry
Event Planning
Tools
Figma, Canva, and Zoom
Introduction
Background
Baby showers are special ocassions that family and friends look forward to. Many can feel overwhelmed when thinking how to participate and celebrate baby showers. Competitive analysis suggests its a growing industry (event planning digitally) but there are many gaps.
The Product
Baby Bliss Hub, is a responsive mobile website that provides all the information and features for a baby shower event.
The Business Goal
To stand out within the increasingly competitive market, by being the site that has it all in one place.
How might we help users register which gift they purchased to avoid duplicates?
User Research
Research Goal
We want to know the pain points users experience when participating in a baby shower so that we understand how to provide a seamless experience.
Methodology
1
interview
5
participants
30
minutes long per participant
Key Takeaways
Users have a lot of difficulty with gift selection prior to baby showers.
People still plan showers on group chats.
Expecting moms have received duplicate gifts.
Users would like to learn more about the expecting couple on the baby shower event site.
Users prefer to have a price range filter in the gift registry
The Proposed Solution
A responsive mobile website for event attendees with key features and information needed prior, and even after the special day.
Usability Testing
Objective
Ensure that users are easily able to RSVP, purchase baby shower gift, submit activity to the activity poll, and submit photos on the event album successfully.
Methodology
1
testing session
5
participants
4
tasks completed per user
Key Takeaways
Home Page should include access to all of these tasks.
Activity Poll and Event Details do not go together- not intuitive.
Activity Poll Form should be modified.
"
“I’d love to have access to the tasks from the home page”
Priority Revisions
Update Home page so it includes access to all of the tasks.
Modify Activity Poll Form
Final Prototype
What's next?
Next Steps
I would recommend conducting a second usability test with the same users to test if these revisions helped them solve their main concerns.
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I would also recommend further building the site out for possible execution in the future.
Conclusion
This process taught me the importance of placing users needs at the forefront of my overall design and user experience execution. I also, was able to practice my research skills and further apply my sociological background to my advantage, in this case, learning about the target audience and their needs.
I faced several challenges with establishing the color palette, balancing the UI aesthetic, and setting up the prototype flows. Nevertheless, as my first Design Lab project, I am extremely proud of my outcome.