Baby Bliss Hub
Project Planning
Project Background
Baby showers are special ocassions that family and friends look forward to. Many can feel overwhelmed when thinking how to participate and celebrate.
Project Background
Baby showers are special ocassions that family and friends look forward to. Many can feel overwhelmed when thinking how to participate and celebrate.
Project Details
This is a capstone project for the course UX Academy, not a commercial project.
Project Details
This is a capstone project for the course UX Academy, not a commercial project.
Role
Role
UX/UI Designer with support from mentor (DesignLab Project)
Project Type
Project Type
Responsive Web Design
Timeline
Timeline
March 2025
Industry
Industry
Event Planning
Tools Used
Tools Used
Figma, Canva, Zoom, Calendly
The Problem
Users do not have a site that has everything in one site easy, for free, and with top-quality features.
The Problem
Users do not have a site that has everything in one site easy, for free, and with top-quality features.
Research
Competitor Analysis
I compared the features, strengths, and weaknesses of 3 existing baby shower planning sites, Blackbird, RSVPify, WebBabyShower. This gave me a better idea of what competitors are lagging,
To view full competitive analysis click on "Download" button below.
Competitor Analysis
I compared the features, strengths, and weaknesses of 3 existing baby shower planning sites, Blackbird, RSVPify, WebBabyShower. This gave me a better idea of what competitors are lagging,
To view full competitive analysis click on "Download" button below.
User Interviews
User Interviews
Research Goal
We want to know the pain points users experience when participating in a baby shower, so we understand how to provide a seamless experience.
Method
1 interview with 5 participants via Zoom [30-45 min]
Target Audience: Regular Baby Shower Attendees
Target Audience: Regular Baby Shower Attendees
Results
Results
Research Goal
We want to know the pain points users experience when participating in a baby shower, so we understand how to provide a seamless experience.
Method
1 interview with 5 participants via Zoom [30-45 min]
Research Goal
We want to know the pain points users experience when participating in a baby shower, so we understand how to provide a seamless experience.
Method
1 interview with 5 participants via Zoom [30-45 min]
Research Goal
We want to know the pain points users experience when participating in a baby shower, so we understand how to provide a seamless experience.
Method
1 interview with 5 participants via Zoom [30-45 min]
Affinity Map
Affinity Map
Prioritization and Roadmapping
Buisness Goal: To stand out within the increasingly competitive market, by being the site that has it all in one place.
Feature Roadmap
Using a feature set template provided by DesignLab, the following features were mapped out and prioritized per user needs.
Feature Roadmap
Using a feature set template provided by DesignLab, the following features were mapped out and prioritized per user needs.
Sitemap
Sitemap
User Flows
I mapped the primary routes users would take:
1. Gift Registry Purchase
2. Price Range Filter
3. Upload Photo to Site Album
User Flows
I mapped the primary routes users would take:
1. Gift Registry Purchase
2. Price Range Filter
3. Upload Photo to Site Album
Branding
MoodBoard
MoodBoard
When thinking how to start the branding, I developed the following Moodboard.
When thinking how to start the branding, I developed the following Moodboard.
Logo
Logo
The design process for this logo started by sketching and brainstorming tentative options. Because the brand name is a bit long, I had to find ways to shorten them. I wanted to incorporate some icons that relate to baby showers like building blocks and hearts.
The design process for this logo started by sketching and brainstorming tentative options. Because the brand name is a bit long, I had to find ways to shorten them. I wanted to incorporate some icons that relate to baby showers like building blocks and hearts.
Logo Finalist Option 1
Logo Finalist Option 2
Wireframes
Low-Fidelity Wireframes
Low-Fidelity Wireframes
The low-fidelity wireframes below focused on the layout, navigation, and forms.
The low-fidelity wireframes below focused on the layout, navigation, and forms.
High-Fidelity Wireframes
"A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem."
Don Norman, The Design of Everyday Things
"A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem."
Don Norman, The Design of Everyday Things
"A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem."
Don Norman, The Design of Everyday Things
Ready to Achieve Your Goals?
I’ll help you reach new heights and stay ahead of competitors.
Ready to Achieve Your Goals?
I’ll help you reach new heights and stay ahead of competitors.
Ready to Achieve Your Goals?
I’ll help you reach new heights and stay ahead of competitors.